About Oster


The Brand

The Oster® Brand Mission Statement

Oster® products can help creative cooks turn meals into artistic expressions with a versatile and stylish array of products – and do it with confidence and ease that match both your kitchen and personality! Oster® empowers these cooks to put their creativity in action!

The Oster® Brand Promise

Oster® products offer the means to express your inspiration, making creativity a joy. Cooking, entertaining and sharing with friends and family are more satisfying than ever. We promise to provide expert knowledge, innovation, exceptional performance, versatility and perfect results every time.


Brand History


The History of the Oster® Brand

The history of the Oster® brand began in 1924 when John Oster saw an opportunity to market a hand-operated hair clipper. The new product was designed to cut and style women's hair. Four years later, a new motor-driven clipper was introduced, and soon, The John Oster Manufacturing Company became a manufacturer of choice for professionals in the grooming industry.

In 1946, John Oster made a decision to diversify from barber equipment to small house electrical appliances and purchased Stevens Electric, the company that invented the liquefier blender in 1923. Soon after, the first Osterizer® Blender was introduced. With the success of this one model, the Company began building its fine name and reputation in the small appliances industry. As time passed by, blenders became more powerful and began to perform a variety of food preparation tasks, like grating, grinding, chopping, pureeing and much more. With such appliances as breadmakers, juice extractors, mixers and toasters, the Oster® brand has grown to be a symbol of quality and style in the industry.

In 1960, the John Oster Manufacturing Company was acquired and became a wholly owned subsidiary of the Sunbeam Corporation.